Podcasts
The Economic Impact of Barcodes
In this episode of DBrief, Louise McGrath speaks with Marcel Sieira, Chief Operating Officer of GS1 Australia, about the critical role of supply chain data standards in today's economy.
They discuss the history and importance of barcodes, the significant economic impact of these standards, and real-world applications in various sectors such as retail and healthcare.
The conversation also explores future innovations in supply chain standards, barriers to adoption, and common misconceptions about GS1.
Contact the Industry Development & Policy team here.

In her role as Australian Industry Group’s Head of Industry Development and Policy Louise provides strategic leadership and guidance for Australian Industry Group’s policy agenda in building competitive industries through global integration, infrastructure development and innovation. She ensures that through policy leadership members have a voice at all levels of government, by representing and promoting their interests on current and emerging issues.
Louise represents Australian Industry in several multilateral forums, such as the B20 Taskforces, Global Business Coalition, and the East Asia Business Council working group on RCEP. She advocates for the interests of Australian Industry Group members during Free Trade Negotiations and translates those agreements to support the strategic aims of members. She is a member of CSIRO’s Responsible Use of Artificial Intelligence Think Tank and the Manufacturing Advisory Group, the NESP Sustainable Communities and Waste Hub and the Advisory Group of The Australian Consortium for ‘In-Country’ Indonesian Studies (ACICIS).
Louise has studied a Bachelor of Arts (Arabic Language and Culture) at Deakin University and an Advanced Diploma in International Trade at RMIT. She has also studied Arabic at universities in Jordan and Egypt.
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