futuremap® is a diagnostic and benchmarking tool that helps businesses understand where they are today and where to focus next.
Developed by Australian Industry Group, futuremap® helps business leaders assess capability, compare their position with peers, and make informed decisions about where to focus effort and investment.
It is designed for business leaders who want clarity and evidence rather than making assumptions.
1,600+
Australian businesses benchmarked
Supporting Australian industry for over
150
years
250+
state-based staff and industry experts
10
offices across NSW, Vic, Qld, WA and SA
Find a futuremap® workshop running near you and register your interest.
Deliver futuremap® to your members or clients under licence. Includes training, platform access and support.
Australian businesses are operating in a more complex environment than they were even a few years ago.
Costs are rising, margins are under pressure, and skills shortages remain persistent. Compliance obligations continue to grow, and for many manufacturers, energy costs are a significant concern.
At the same time, businesses are being asked to respond to longer term shifts. These include changes in technology, expectations around emissions and sustainability, global trade uncertainty, and supply chain disruption.
futuremap® will provide a clear view of:
We built futuremap® to provide that clarity.
futuremap® provides a structured way to step back from day to day pressures and look at your business more clearly.
Through a facilitated diagnostic process, it helps you:
You will receive a practical snapshot of where your business stands, supported by real data.
Understanding your position in context
Benchmarking is a core part of futuremap®.
Your results are compared with data from more than 1,600 Australian businesses that have completed the same diagnostics. This means your outcomes are measured against what businesses are actually doing, not against a theoretical standard.
Benchmarking help you see:
where your business is performing strongly
where others in your sector are further advanced
which areas may warrant attention
This context makes the results more useful and more reliable.
The futuremap® dataset covers areas such as technology adoption, digital maturity, emissions and decarbonisation progress. It continues to grow as more businesses participate.
The data also informs Australian Industry Group research and policy work, including submissions to government. It reflects real business experience across Australia.
At the conclusion of your workshop, you receive a futuremap® report that summarises your position, your benchmarks, and potential focus areas.
Focused assessments of specific challenges
futuremap® brings together a growing set of diagnostics, each focused on a particular business issue.
Diagnostics are delivered through facilitated workshops, supported by Australian Industry Group expertise. Participants complete the diagnostic during the session and receive a personalised report afterwards.
Each report sets out:
Current diagnostics include:
Industry 5.0 readiness
Assesses how prepared your business is for the next phase of industrial change, considering technology, workforce capability and sustainability together. This diagnostic is informed by the European Industry 5.0 framework and is primarily used by manufacturers.
Net zero
Helps businesses understand where emissions are coming from, identify practical reduction opportunities, and consider realistic pathways toward decarbonisation.
Trade diversification
Explores readiness to enter new markets, reduce reliance on existing trade relationships, and strengthen resilience.
Fuel Readiness
Explores readiness to enter new markets, reduce reliance on existing trade relationships, and strengthen resilience.
We add additional diagnostics over time as business challenges evolve.
Attend a workshop
For businesses
futuremap® workshops provide a structured, facilitated environment to complete a diagnostic and discuss results.
Workshops are run by sector and designed to support practical discussion. They are intended to be informative rather than prescriptive.
Participants leave with a clearer understanding of their position and a shared language for internal conversations.
Partner with us
For industry associations, government bodies and service providers
futuremap® is available under licence for organisations that support businesses and want to offer a structured diagnostic tool.
Partner organisations are able to:
futuremap® has been delivered to more than 1,600 Australian businesses, and its data is used in industry research and policy development.
For organisations with specific needs, new diagnostics can be developed to address particular sector challenges.
Licences include facilitator training, platform access and ongoing support.
futuremap® is developed and owned by Australian Industry Group, Australia’s largest employer association representing more than 60,000 businesses.
The intellectual property was acquired from the IMCRC in 2023. The platform was rebuilt and expanded, with the current version launched in July 2025.
futuremap® data contributes to Australian Industry Group research and submissions on innovation, robotics and industry policy. It is one of the most detailed sources of insight into business capability and transformation in Australia.
