India Online Knowledge Centre

This practical worksheet is designed to help you shape a clear strategy for your export goals for India. Download the One-Page India Export Strategy Plan to guide your progress as you move through each learning module.

This worksheet is designed to guide you through a detailed self-assessment of the 4Ps — Product, Price, Place, and Promotion — to help you critically evaluate the strengths and weaknesses of your current marketing strategy. By completing this review, you’ll gain valuable insights into how well each component aligns with your business goals and customer expectations.

This planning tool offers a structured framework of categories to help you clearly define and prioritise your export goals.

This worksheet helps you evaluate whether your product is ready for international markets. It guides you through assessing product suitability, identifying necessary modifications, and aligning your offering with buyer expectations in your target export destination.

This USP template will help you define what makes your product or service stand out from competitors. It guides you through identifying your ideal customer, pinpointing their needs, and crafting a clear value statement that resonates.

This checklist helps you determine which entry method best aligns with your export objectives. It walks you through key considerations such as costs, control over your product or brand, financial and operational risks, and regulatory requirements — providing a practical framework to choose the most suitable strategy for your target market.

This worksheet helps you plan how your product will reach buyers in your target export market. It guides you through evaluating distribution channels, market coverage, locations, inventory and assessing logistics.

A visual guide outlining the 11 internationally recognized Incoterms that define the responsibilities of buyers and sellers in international trade. This clarifies who handles transportation, insurance, customs clearance, and risk at each stage of the shipping process.

This checklist helps you plan how to effectively promote your product or service in a new market. It prompts you to consider key activities such as advertising, demonstrations and sampling. Use it to assess your readiness and refine your promotional approach for maximum impact.