Exporting can open up new growth, but it also brings challenges, from market selection and compliance requirements to logistics, pricing, and customer acquisition. 

Whether you are exploring export opportunities for the first time or looking to strengthen your international capability, the Australian Industry Group Export Readiness Program will equip you with the confidence, knowledge, and practical tools to succeed in global markets. 

The program combines expert-led learning, practical insights and peer discussion to help businesses understand the fundamentals of exporting and develop a pathway for international growth. 

Participants will also network with other businesses, share experiences, and discuss common export challenges. Following the workshop, Australian Industry Group specialists can provide additional support to help you develop and implement your export strategy. 

What you will learn 

Export Fundamentals 

  • Understanding the export journey 
  • Assessing your export readiness 
  • Setting export goals and priorities 

 

Market Selection and Research 

  • Identifying export opportunities 
  • Evaluating target markets 
  • Using Free Trade Agreements (FTAs) to enhance competitiveness 

 

Export Compliance and Documentation 

  • Understanding regulatory requirements 
  • Export documentation essentials 
  • Protecting your business in international markets 

 

Market Entry and Sales Strategies 

  • Selecting the right market entry approach 
  • Identifying distributors, agents, and partners 
  • Developing an international marketing and sales strategy 

 

Logistics, Pricing and Risk Management 

  • Export pricing fundamentals 
  • Shipping, Incoterms®, and supply chain considerations 
  • Managing export risks and payment security 

 

Planning for Growth 

  • Building a practical export action plan 
  • Accessing available support and assistance programs 
  • Preparing for sustainable international growth 

 

Who should attend 

This program is ideal for: 

  • Businesses new to exporting 
  • Manufacturers and producers 
  • SMEs seeking international growth opportunities 
  • Businesses exploring new export markets 
  • Organisations looking to strengthen their export capability 

Whether you are just starting your export journey or looking to build a stronger foundation for international growth, this program will provide practical skills and actionable insights to help you move forward with confidence. 

Ready to grow your export business 

Contact the Australian Industry Group International Competitiveness team to learn more about upcoming Export Readiness programs. 

Email: big@australianindustrygroup.com.au 
Phone: 1300 776 063 

Need help?

The Workplace Advice Line is Australian Industry Group’s national telephone advisory service for members’ on-the-spot workplace-related questions. 

You can also use Adviser Messaging when logged into our website. Click Message Us (at the bottom of each page) for simple queries, with support from our workplace advisers. 

Call the Workplace Advice Line
1300 55 66 77 and press option 1
(Overseas: +61 3 9867 0100).
Email: Send an Email

Weekdays from 8.30am to 5.30pm
(Australian Eastern Daylight/Standard Time)

General enquiries

Want to get in touch? We'd love to hear from you.